A NEW PACE FOR YOUR RESEARCH

Self-service programming.
For quant researchers.

You design the study. You decide when it moves. Turn your questionnaire into a survey in minutes, make changes yourself, and review AI-suggested fixes—all without writing code.

Start your surveyYour existing survey platform. Your own schedule.
FROM UPLOAD TO FIELDWORKAt your pace.
  1. 01
    YOU UPLOAD

    Your questionnaire.

    Bring the document you already have.

    Brand choice study.docx
  2. QUESTRA GETS TO WORK

    Program. Test. Refine.

    AI turns test findings into fixes for you to review.

    “None of these” should be exclusive.Fix suggested
  3. 03
    YOU’RE READY TO LAUNCH

    Your survey. Your platform.

    From your next question to your first respondent.

01 / START WITH WHAT YOU HAVE

Your questionnaire.
Your way.

Keep your format.

A client’s Word document. Your team’s spreadsheet. Keep the file and structure you already use.

Write like a researcher.

Questions, notes, logic, and instructions. No special syntax to learn or rigid template to fill.

Bring any questionnaire
DOCXPDFXLSXAnd yours.

Brand choice study.docx

What makes a brand
worth choosing?

S1. Which brands have you bought?

Northstar / Harbor / Daybreak / None of these

Randomize brands. Keep “None” last and exclusive.
Q2. Why did you choose [brand]?Show the brand selected at S1.
MD1. What matters most? And least?Use the supplied MaxDiff design.

Your research intent stays intact.

You write the questions.We handle the programming.

02 / KEEP THE STUDY IN YOUR HANDS

A last-minute change?
Make it yourself.

Adjust the wording. Refine the audience. Add an option. Tell the agent what you need and keep your study moving.

Explore easy revisions
WHAT WOULD YOU CHANGE?
YOU, TO QUESTRA

Ask about the past seven days instead of a typical week.

YOUR SURVEYBefore your change
S1 / COFFEE HABITS

How often do you buy coffee in a typical week?

  • Every day
  • A few times
  • Once
  • Never

Your research decisions. Put into action by Questra.

03 / SUGGESTIONS, NOT JUST PROBLEMS

Find the issue.
Get the fix.

Automated link tests check the respondent experience against your questionnaire. When something doesn’t match, AI suggests the survey changes to put it right. Review and apply—no code diagnosis required.

Explore AI suggestions

Continuous link testing uses a supported platform connection. See platform capabilities

YOUR QUESTIONNAIRE

How often did you buy coffee in the past seven days?

WHAT TESTING FOUND

How often do you buy coffee in a typical week?

From a finding to a change you can review.

Your next idea.
Your next survey.

Start with your questionnaire

A FEW GOOD QUESTIONS

Before your next move.

Do I need to know how to code?

No. Upload your questionnaire and Questra handles the initial programming, including logic, piping, and advanced question types. You can request changes in plain language or upload a revised questionnaire.

Do I need to move to a new survey platform?

No. Questra programs for Decipher, ConfirmIt, Qualtrics, and Alchemer. Your survey runs in your survey platform. Custom integrations are available for private platforms.

What happens when testing finds a problem?

With Survey Programming, continuous testing and code review feed AI suggestions. You can review the proposed changes and apply them to your survey. Independent Link Testing provides findings and evidence for surveys programmed elsewhere.