Your design sets and attribute codes. One most and one least choice per task.
CONJOINT / TRY IT
Your profiles and task design, with choices coded for analysis.
RANKING / TRY IT
Put your priorities in order.
Move what matters most to the top.
01Great taste
02Fair price
03Convenience
Current ranking: Great taste, Fair price, Convenience
Full or partial rankings, with the limits your study needs.
CONSTANT SUM / TRY IT
Numeric allocations, running totals, and sum validation.
BUILT INTO INITIAL PROGRAMMING
The question types. And everything around them.
In your questionnaire? In your survey.
YOUR MORNING STARTS WITH…
Coffee
Tea
Something else Tell us more
Choices & open ends
Single select · Multi select · Open text
HOW WAS YOUR FIRST SIP?
12345
Taste
Aroma
Value
Grids & prioritization
Matrices · Scales · Rankings
PROFILE AHouse blend$12Every week
or
PROFILE BSingle origin$18Every two weeks
Advanced research
MaxDiff · Conjoint · Design sets
YOUR FAVORITE BRAND?Northstar
What do you love about Northstar?
Logic & personalization
Skip logic · Piping · Loops
CHOOSE UP TO THREE
TastePriceOrigin
3 of 3 selectedReady to continue
Rules & study control
Validation · Randomization · Quotas
0:12
What caught your attention?
Content & media
Images · Audio · Video
Explore the full support list+
Choices & open ends
Single-select questions
Multiple-select questions
Short text & paragraph responses
Numeric, integer & date inputs
Repeated text & numeric fields
Other-specify answers
Exclusive answers & opt-outs
Grids & prioritization
Single-select matrices
Multi-select matrices
Rating & agreement scales
Numeric & boolean grids
Constant-sum allocations
Running totals / autosum
Full & partial ranking
Card sorting into categories
Advanced research
MaxDiff / best–worst tasks
Choice-based conjoint / DCM
Multi-task experimental designs
Attribute & profile combinations
Design-file task assignments
Repeated tasks & study blocks
Logic & personalization
Screeners & terminations
Conditional display & skip logic
Answer & text piping
Carry-forward answer lists
Loops & repeated sections
Computed values & hidden variables
Conditional answer pre-filling
Lookup tables & dynamic content
Rules & study control
Required & optional responses
Minimum / maximum selections
Numeric ranges & input formats
Cross-question validation
Answer randomization & rotation
Anchored answers & grouped choices
Block randomization & assignment
Quotas & sample allocation
URL parameters & respondent IDs
Content & media
Introduction & instruction screens
Images & visual stimuli
Audio & video stimuli
Video responses
Text highlighting / hot text
Supporting files & reusable lists
Support varies by platform. Find yours MaxDiff & conjoint use your supplied design.
GO FURTHER WITH THE AI COPILOT
Your idea isn’t on the list? Bring it anyway.
The AI copilot can work beyond initial programming to build the experience your study needs. Describe a custom interaction, refine an existing question, or bring your own component.
With fine tuning, your components become a reusable starting point. Your brand, your behavior, your way of asking.
This workflow programs the research design you supply. Bring the MaxDiff or conjoint task design, attributes, levels, and instructions your study needs. Experimental design and methodological validation remain separate research decisions.
Are the same question types available on every platform?
Question types, delivery formats, and runtime behavior vary by platform. Questra programs for your selected destination; review platform-specific requirements and the resulting survey before fielding.
Can we reuse a custom question implementation?
Fine-tuning templates can supply your reusable components, instructions, and supporting files. Use an existing implementation as the foundation, then provide the content and parameters for each study.
What if a question type is not in the initial programming list?
Work with the AI copilot to extend or edit the survey in your platform. Describe the custom behavior you need, or use fine tuning to supply reusable components and instructions. This work goes beyond the built-in initial programming catalogue and depends on the capabilities of your destination platform.